Bonbon vs Sugarfina · Bay Area shelf head-to-head
Bonbon and Sugarfina, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugarfina carries more Brand PowerSugarfina is in more Bay Area grocersSugarfina fields the deeper lineupSugarfina sits further up the premium end
Bonbon
Sugarfina
13
brand power
35
5
products
126
1
categories
2
3
subcategories
5
1
grocers
2
$1.72
price per oz
$4.81
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonbon▭ Sugarfina
Distribution · 30% of score4·8
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonbon
no top category Sugarfina doesn’t also play in.
only Sugarfina
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bonbon · 1
only Sugarfina · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonbon · Sugarfina
