sugarfina
Sugarfina offers a curated selection of gourmet candies, blending innovative flavors with playful designs. Its products range from fruity gummies like Apple Frogs and Baby Butterflies to sophisticated treats such as Bourbon Bears and Champagne Bears, all crafted to enhance celebrations and special occasions. Collaborations with brands like Caffe Luxxe highlight its commitment to creating unique and indulgent confectionery experiences.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
126 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 5 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Sugarfina (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Sugarfina · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Sugarfina in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Sugarfina lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Find Sugarfina online
Where to find Sugarfina · Bay Area
7 storefronts across 2 grocers carry it · tap a pin to open the store.
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Sugarfina· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Sugarfina Chocolate Confetti · its most-distributed SKU (1 door) in Chocolate Candies, the biggest opening. The closest open door is Andronico's Community Markets · 4 rivals already on that shelf.
