Sugarfina vs Albanese · Bay Area shelf head-to-head
Sugarfina and Albanese, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugarfina carries more Brand PowerAlbanese is in more Bay Area grocersSugarfina fields the deeper lineupSugarfina sits further up the premium end
Sugarfina
Albanese
35
brand power
25
126
products
22
2
categories
1
5
subcategories
2
2
grocers
8
$4.81
price per oz
61.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sugarfina▭ Albanese
Distribution · 30% of score8·33
A
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sugarfina
only Albanese
no top category Sugarfina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sugarfina · Albanese
