Sugarfina vs Fun Sweets · Bay Area shelf head-to-head
Sugarfina and Fun Sweets, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugarfina carries more Brand PowerSugarfina is in more Bay Area grocersSugarfina fields the deeper lineup
Sugarfina
Fun Sweets
35
brand power
27
126
products
15
2
categories
1
5
subcategories
2
2
grocers
1
$11.57
avg price
$9.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Sugarfina▭ Fun Sweets
Distribution · 30% of score8·4
F
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Sugarfina
only Fun Sweets
no top category Sugarfina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Sugarfina · 2
only Fun Sweets · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Sugarfina · Fun Sweets
