Bonne Maman vs Kellogg's Rice Krispies Treats · Bay Area shelf head-to-head
Bonne Maman and Kellogg's Rice Krispies Treats, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineupBonne Maman sits further up the premium end
Bonne Maman
Kellogg's Rice Krispies Treats
69
brand power
22
49
products
5
5
categories
2
10
subcategories
2
20
grocers
5
$9.25
avg price
$6.29
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonne Maman▭ Kellogg's Rice Krispies Treats
Distribution · 30% of score83·21
K
carried in 20 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonne Maman
only Kellogg's Rice Krispies Treats
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonne Maman · Kellogg's Rice Krispies Treats