Bonne Maman vs Mrs Darlington’s · Bay Area shelf head-to-head
Bonne Maman and Mrs Darlington’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bonne Maman carries more Brand PowerBonne Maman is in more Bay Area grocersBonne Maman fields the deeper lineupMrs Darlington’s sits further up the premium end
Bonne Maman
Mrs Darlington’s
69
brand power
13
49
products
2
5
categories
2
10
subcategories
2
20
grocers
3
$9.25
avg price
$9.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonne Maman▭ Mrs Darlington’s
Distribution · 30% of score83·13
M
carried in 20 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonne Maman
only Mrs Darlington’s
no top category Bonne Maman doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonne Maman · Mrs Darlington’s