Bonnie's Jams vs Frog Hollow Farm · Bay Area shelf head-to-head
Bonnie's Jams and Frog Hollow Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Frog Hollow Farm carries more Brand PowerFrog Hollow Farm is in more Bay Area grocersFrog Hollow Farm fields the deeper lineup
Bonnie's Jams
Frog Hollow Farm
16
brand power
35
7
products
10
1
categories
2
1
subcategories
4
4
grocers
10
$9.32
avg price
$13.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonnie's Jams▭ Frog Hollow Farm
Distribution · 30% of score17·42
B
carried in 4 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonnie's Jams
no top category Frog Hollow Farm doesn’t also play in.
only Frog Hollow Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bonnie's Jams · 1
only Frog Hollow Farm · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonnie's Jams · Frog Hollow Farm