Bonnie's Jams vs Good Good · Bay Area shelf head-to-head
Bonnie's Jams and Good Good, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Good Good carries more Brand PowerGood Good is in more Bay Area grocersGood Good fields the deeper lineup
Bonnie's Jams
Good Good
16
brand power
40
7
products
35
1
categories
3
1
subcategories
4
4
grocers
9
$9.32
avg price
$8.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonnie's Jams▭ Good Good
Distribution · 30% of score17·38
B
G
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score44·95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonnie's Jams
no top category Good Good doesn’t also play in.
only Good Good
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bonnie's Jams · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonnie's Jams · Good Good
