Bonterra vs Stella Rosa · Bay Area shelf head-to-head
Bonterra and Stella Rosa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Stella Rosa is in more Bay Area grocers
Bonterra
Stella Rosa
18
brand power
21
6
products
7
2
categories
2
6
subcategories
6
1
grocers
2
$10.99
avg price
$14.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bonterra▭ Stella Rosa
Distribution · 30% of score4·8
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bonterra
only Stella Rosa
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bonterra · 0
no exclusive doors — everywhere Bonterra is, Stella Rosa is too.
only Stella Rosa · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bonterra · Stella Rosa
