Boochcraft vs Mood · Bay Area shelf head-to-head
Boochcraft and Mood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boochcraft carries more Brand PowerBoochcraft fields the deeper lineupMood sits further up the premium end
Boochcraft
Mood
42
brand power
19
7
products
4
1
categories
3
2
grocers
2
26.3¢
price per fl oz
30.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boochcraft▭ Mood
Distribution · 30% of score8·8
M
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boochcraft
no top category Mood doesn’t also play in.
only Mood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Boochcraft · 2
only Mood · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boochcraft · Mood
