Boomerang's vs Blake's · Bay Area shelf head-to-head
Boomerang's and Blake's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blake's carries more Brand PowerBlake's is in more Bay Area grocersBlake's fields the deeper lineupBoomerang's sits further up the premium end
Boomerang's
Blake's
14
brand power
35
4
products
10
1
categories
3
3
grocers
12
$1.12
price per oz
81.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boomerang's▭ Blake's
Distribution · 30% of score13·50
B
B
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boomerang's
no top category Blake's doesn’t also play in.
only Blake's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boomerang's · Blake's
