Borgo Rovagnati vs Ferrarini · Bay Area shelf head-to-head
Borgo Rovagnati and Ferrarini, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ferrarini is in more Bay Area grocers
Borgo Rovagnati
Ferrarini
17
brand power
17
4
products
3
2
categories
2
3
subcategories
2
2
grocers
5
$3.55
price per oz
$3.91
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Borgo Rovagnati▭ Ferrarini
Distribution · 30% of score8·21
B
F
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Borgo Rovagnati
only Ferrarini
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Borgo Rovagnati · 1
only Ferrarini · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Borgo Rovagnati · Ferrarini
