Borgo Rovagnati vs Levoni · Bay Area shelf head-to-head
Borgo Rovagnati and Levoni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Levoni carries more Brand PowerLevoni fields the deeper lineupLevoni sits further up the premium end
Borgo Rovagnati
Levoni
17
brand power
26
4
products
8
2
categories
3
3
subcategories
5
2
grocers
2
$3.55
price per oz
$5.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Borgo Rovagnati▭ Levoni
Distribution · 30% of score8·8
B
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Borgo Rovagnati
no top category Levoni doesn’t also play in.
only Levoni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Borgo Rovagnati · 1
only Levoni · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Borgo Rovagnati · Levoni
