Borgo Rovagnati vs Negroni · Bay Area shelf head-to-head
Borgo Rovagnati and Negroni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Negroni carries more Brand PowerNegroni is in more Bay Area grocersNegroni fields the deeper lineupBorgo Rovagnati sits further up the premium end
Borgo Rovagnati
Negroni
17
brand power
32
4
products
10
2
categories
3
3
subcategories
5
2
grocers
5
$3.55
price per oz
$3.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Borgo Rovagnati▭ Negroni
Distribution · 30% of score8·21
B
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Borgo Rovagnati
no top category Negroni doesn’t also play in.
only Negroni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Borgo Rovagnati · 1
only Negroni · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Borgo Rovagnati · Negroni
