Borgo Rovagnati vs The Spotted Trotter · Bay Area shelf head-to-head
Borgo Rovagnati and The Spotted Trotter, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Spotted Trotter carries more Brand PowerThe Spotted Trotter fields the deeper lineup
Borgo Rovagnati
The Spotted Trotter
17
brand power
27
4
products
11
2
categories
3
3
subcategories
3
2
grocers
2
$3.55
price per oz
$5.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Borgo Rovagnati▭ The Spotted Trotter
Distribution · 30% of score8·8
B
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Borgo Rovagnati
no top category The Spotted Trotter doesn’t also play in.
only The Spotted Trotter
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Borgo Rovagnati · 1
only The Spotted Trotter · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Borgo Rovagnati · The Spotted Trotter
