Bornier vs Edmond Fallot · Bay Area shelf head-to-head
Bornier and Edmond Fallot, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Edmond Fallot carries more Brand PowerEdmond Fallot is in more Bay Area grocersEdmond Fallot fields the deeper lineup
Bornier
Edmond Fallot
7
brand power
49
2
products
15
1
categories
2
2
grocers
17
$14.52
avg price
$8.77
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bornier▭ Edmond Fallot
Distribution · 30% of score8·71
B
carried in 2 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bornier
no top category Edmond Fallot doesn’t also play in.
only Edmond Fallot
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bornier · 0
no exclusive doors — everywhere Bornier is, Edmond Fallot is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bornier · Edmond Fallot