Bornier vs Maille · Bay Area shelf head-to-head
Bornier and Maille, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maille carries more Brand PowerMaille is in more Bay Area grocersMaille fields the deeper lineup
Bornier
Maille
7
brand power
36
2
products
8
1
categories
3
2
grocers
13
$14.52
avg price
$8.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bornier▭ Maille
Distribution · 30% of score8·54
B
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bornier
no top category Maille doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bornier · 0
no exclusive doors — everywhere Bornier is, Maille is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bornier · Maille