Botan vs Riceselect · Bay Area shelf head-to-head
Botan and Riceselect, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Riceselect is in more Bay Area grocersRiceselect sits further up the premium end
Botan
Riceselect
22
brand power
24
7
products
9
2
categories
2
2
subcategories
7
5
grocers
8
$12.73
avg price
$11.28
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Botan▭ Riceselect
Distribution · 30% of score21·33
B
R
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Botan
only Riceselect
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Botan · 0
no exclusive doors — everywhere Botan is, Riceselect is too.
only Riceselect · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Botan · Riceselect
