Botan vs Riseria Campanini · Bay Area shelf head-to-head
Botan and Riseria Campanini, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Botan carries more Brand PowerBotan is in more Bay Area grocersBotan fields the deeper lineupRiseria Campanini sits further up the premium end
Botan
Riseria Campanini
22
brand power
11
7
products
2
2
categories
1
5
grocers
2
$12.73
avg price
$9.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Botan▭ Riseria Campanini
Distribution · 30% of score21·8
B
R
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Botan
only Riseria Campanini
no top category Botan doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Botan · 4
only Riseria Campanini · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Botan · Riseria Campanini