Boudin vs Town House · Bay Area shelf head-to-head
Boudin and Town House, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boudin carries more Brand PowerBoudin is in more Bay Area grocersBoudin fields the deeper lineup
Boudin
Town House
29
brand power
0
7
products
3
3
categories
2
9
grocers
1
$5.70
avg price
$7.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boudin▭ Town House
Distribution · 30% of score38·4
T
carried in 9 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boudin
only Town House
no top category Boudin doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Boudin · 8
only Town House · 0
no exclusive doors — everywhere Town House is, Boudin is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boudin · Town House