Boulder Canyon vs Late July Snacks · Bay Area shelf head-to-head
Boulder Canyon and Late July Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boulder Canyon carries more Brand PowerBoulder Canyon is in more Bay Area grocersBoulder Canyon fields the deeper lineup
Boulder Canyon
Late July Snacks
59
brand power
52
56
products
46
2
categories
3
4
subcategories
3
20
grocers
17
92.1¢
price per oz
74.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boulder Canyon▭ Late July Snacks
Distribution · 30% of score83·71
carried in 20 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snack Foods5 vs 2 SKUs
only Boulder Canyon
no top category Late July Snacks doesn’t also play in.
only Late July Snacks
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boulder Canyon · Late July Snacks
