Boulder Canyon vs Norse Roots Chips · Bay Area shelf head-to-head
Boulder Canyon and Norse Roots Chips, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boulder Canyon carries more Brand PowerBoulder Canyon is in more Bay Area grocersBoulder Canyon fields the deeper lineup
Boulder Canyon
Norse Roots Chips
59
brand power
9
56
products
2
2
categories
1
4
subcategories
1
20
grocers
1
$5.56
avg price
$4.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boulder Canyon▭ Norse Roots Chips
Distribution · 30% of score83·4
N
carried in 20 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boulder Canyon
only Norse Roots Chips
no top category Boulder Canyon doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boulder Canyon · Norse Roots Chips
