Boulder Canyon vs Rusty’s Chips · Bay Area shelf head-to-head
Boulder Canyon and Rusty’s Chips, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Boulder Canyon carries more Brand PowerBoulder Canyon is in more Bay Area grocersBoulder Canyon fields the deeper lineupRusty’s Chips sits further up the premium end
Boulder Canyon
Rusty’s Chips
59
brand power
24
56
products
10
2
categories
1
4
subcategories
2
20
grocers
5
92.1¢
price per oz
$1.26
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Boulder Canyon▭ Rusty’s Chips
Distribution · 30% of score83·21
carried in 20 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Boulder Canyon
only Rusty’s Chips
no top category Boulder Canyon doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Boulder Canyon · Rusty’s Chips
