Brach's vs Spree · Bay Area shelf head-to-head
Brach's and Spree, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brach's carries more Brand PowerBrach's is in more Bay Area grocersBrach's fields the deeper lineup
Brach's
Spree
17
brand power
12
6
products
3
1
categories
1
2
subcategories
3
6
grocers
4
$4.07
avg price
$5.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brach's▭ Spree
Distribution · 30% of score25·17
B
S
carried in 6 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score39·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brach's
no top category Spree doesn’t also play in.
only Spree
no top category Brach's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brach's · 3
only Spree · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brach's · Spree