Braga Organic vs Nuts On The Run · Bay Area shelf head-to-head
Braga Organic and Nuts On The Run, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Braga Organic carries more Brand PowerBraga Organic is in more Bay Area grocersBraga Organic fields the deeper lineup
Braga Organic
Nuts On The Run
20
brand power
13
7
products
3
1
categories
2
5
subcategories
3
3
grocers
1
$15.20
avg price
$6.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Braga Organic▭ Nuts On The Run
Distribution · 30% of score13·4
N
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Braga Organic
no top category Nuts On The Run doesn’t also play in.
only Nuts On The Run
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Braga Organic · 3
only Nuts On The Run · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Braga Organic · Nuts On The Run