Brause vs Untitled Art. · Bay Area shelf head-to-head
Brause and Untitled Art., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brause
Untitled Art.
15
brand power
15
5
products
3
1
categories
2
2
grocers
2
37.8¢
price per fl oz
15.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brause▭ Untitled Art.
Distribution · 30% of score8·8
B
U
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score34·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brause
no top category Untitled Art. doesn’t also play in.
only Untitled Art.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brause · 1
only Untitled Art. · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brause · Untitled Art.