Brazi Bites vs P.a.n. · Bay Area shelf head-to-head
Brazi Bites and P.a.n., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brazi Bites carries more Brand PowerBrazi Bites is in more Bay Area grocersBrazi Bites fields the deeper lineup
Brazi Bites
P.a.n.
35
brand power
17
8
products
2
4
categories
2
5
subcategories
2
10
grocers
1
$8.38
avg price
$8.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brazi Bites▭ P.a.n.
Distribution · 30% of score42·4
P
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brazi Bites
only P.a.n.
no top category Brazi Bites doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brazi Bites · P.a.n.