Bread & Butter vs Republic Of Wine · Bay Area shelf head-to-head
Bread & Butter and Republic Of Wine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bread & Butter
no top category Republic Of Wine doesn’t also play in.
only Republic Of Wine
no top category Bread & Butter doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Bread & Butter is, Republic Of Wine is too.
no exclusive doors — everywhere Republic Of Wine is, Bread & Butter is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bread & Butter · Republic Of Wine