Breadtopia vs Young Kobras · Bay Area shelf head-to-head
Breadtopia and Young Kobras, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Young Kobras carries more Brand PowerYoung Kobras is in more Bay Area grocersBreadtopia sits further up the premium end
Breadtopia
Young Kobras
12
brand power
17
2
products
4
1
categories
1
3
grocers
6
$15.26
avg price
$13.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Breadtopia▭ Young Kobras
Distribution · 30% of score13·25
B
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Breadtopia
no top category Young Kobras doesn’t also play in.
only Young Kobras
no top category Breadtopia doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Breadtopia · 1
only Young Kobras · 4
both sides measured by the same instruments on the same shelves · see each brand’s full page: Breadtopia · Young Kobras