Breakin Snacks vs Margot's Morsels · Bay Area shelf head-to-head
Breakin Snacks and Margot's Morsels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Margot's Morsels is in more Bay Area grocersBreakin Snacks sits further up the premium end
Breakin Snacks
Margot's Morsels
15
brand power
19
6
products
4
1
categories
1
1
grocers
7
$2.20
price per oz
$2.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Breakin Snacks▭ Margot's Morsels
Distribution · 30% of score4·29
B
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Breakin Snacks
no top category Margot's Morsels doesn’t also play in.
only Margot's Morsels
no top category Breakin Snacks doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Breakin Snacks · 0
no exclusive doors — everywhere Breakin Snacks is, Margot's Morsels is too.
only Margot's Morsels · 6
both sides measured by the same instruments on the same shelves · see each brand’s full page: Breakin Snacks · Margot's Morsels