Brew Dr. Kombucha vs Cirque Du Ferme · Bay Area shelf head-to-head
Brew Dr. Kombucha and Cirque Du Ferme, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brew Dr. Kombucha carries more Brand PowerBrew Dr. Kombucha is in more Bay Area grocersBrew Dr. Kombucha fields the deeper lineupBrew Dr. Kombucha sits further up the premium end
Brew Dr. Kombucha
Cirque Du Ferme
40
brand power
7
14
products
3
1
categories
2
12
grocers
2
$4.88
avg price
$10.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brew Dr. Kombucha▭ Cirque Du Ferme
Distribution · 30% of score50·8
C
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brew Dr. Kombucha
no top category Cirque Du Ferme doesn’t also play in.
only Cirque Du Ferme
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brew Dr. Kombucha · Cirque Du Ferme