Breyers vs Keto Foods · Bay Area shelf head-to-head
Breyers and Keto Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Breyers carries more Brand PowerBreyers fields the deeper lineupKeto Foods sits further up the premium end
Breyers
Keto Foods
35
brand power
29
32
products
11
1
categories
1
3
subcategories
2
9
grocers
9
17.0¢
price per fl oz
62.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Breyers▭ Keto Foods
Distribution · 30% of score38·38
B
K
carried in 9 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score93·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Breyers
no top category Keto Foods doesn’t also play in.
only Keto Foods
no top category Breyers doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Breyers · 3
only Keto Foods · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Breyers · Keto Foods
