Brightleaf vs Rosas · Bay Area shelf head-to-head
Brightleaf and Rosas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rosas carries more Brand PowerBrightleaf is in more Bay Area grocersRosas sits further up the premium end
Brightleaf
Rosas
15
brand power
20
4
products
6
1
categories
3
3
subcategories
4
6
grocers
3
30.8¢
price per fl oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brightleaf▭ Rosas
Distribution · 30% of score25·13
B
R
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score28·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brightleaf
no top category Rosas doesn’t also play in.
only Rosas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brightleaf · 4
only Rosas · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brightleaf · Rosas
