Broc Cellars vs Menage A Trois · Bay Area shelf head-to-head
Broc Cellars and Menage A Trois, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Broc Cellars carries more Brand PowerBroc Cellars is in more Bay Area grocers
Broc Cellars
Menage A Trois
16
brand power
9
3
products
2
2
categories
1
2
grocers
1
$20.62
avg price
$9.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Broc Cellars▭ Menage A Trois
Distribution · 30% of score8·4
B
M
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score22·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Broc Cellars
only Menage A Trois
no top category Broc Cellars doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Broc Cellars · 2
only Menage A Trois · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Broc Cellars · Menage A Trois