Brown Cow® vs La Fermière · Bay Area shelf head-to-head
Brown Cow® and La Fermière, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Fermière carries more Brand PowerLa Fermière is in more Bay Area grocersLa Fermière fields the deeper lineupLa Fermière sits further up the premium end
Brown Cow®
La Fermière
34
brand power
52
11
products
23
1
categories
2
14
grocers
19
35.9¢
price per oz
79.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brown Cow®▭ La Fermière
Distribution · 30% of score58·79
carried in 14 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brown Cow®
no top category La Fermière doesn’t also play in.
only La Fermière
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brown Cow® · La Fermière
