Brown Cow® vs Pavels · Bay Area shelf head-to-head
Brown Cow® and Pavels, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brown Cow® carries more Brand PowerBrown Cow® is in more Bay Area grocersBrown Cow® fields the deeper lineupBrown Cow® sits further up the premium end
Brown Cow®
Pavels
34
brand power
17
11
products
2
1
categories
1
14
grocers
9
35.9¢
price per oz
26.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Brown Cow®▭ Pavels
Distribution · 30% of score58·38
P
carried in 14 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Brown Cow®
no top category Pavels doesn’t also play in.
only Pavels
no top category Brown Cow® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Brown Cow® · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Brown Cow® · Pavels