Bruce Cost vs Canada Dry · Bay Area shelf head-to-head
Bruce Cost and Canada Dry, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Canada Dry carries more Brand PowerCanada Dry is in more Bay Area grocersCanada Dry fields the deeper lineupBruce Cost sits further up the premium end
Bruce Cost
Canada Dry
16
brand power
43
8
products
28
1
categories
2
6
grocers
12
27.6¢
price per fl oz
11.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bruce Cost▭ Canada Dry
Distribution · 30% of score25·50
B
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bruce Cost
no top category Canada Dry doesn’t also play in.
only Canada Dry
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bruce Cost · 3
only Canada Dry · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bruce Cost · Canada Dry
