Bruce Cost vs Reed’s · Bay Area shelf head-to-head
Bruce Cost and Reed’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Reed’s carries more Brand PowerReed’s is in more Bay Area grocersReed’s fields the deeper lineupBruce Cost sits further up the premium end
Bruce Cost
Reed’s
16
brand power
41
8
products
19
1
categories
2
1
subcategories
4
6
grocers
13
27.6¢
price per fl oz
39.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bruce Cost▭ Reed’s
Distribution · 30% of score25·54
B
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score49·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bruce Cost
no top category Reed’s doesn’t also play in.
only Reed’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Bruce Cost · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bruce Cost · Reed’s
