Bud Light vs Miller's · Bay Area shelf head-to-head
Bud Light and Miller's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Miller's carries more Brand PowerMiller's is in more Bay Area grocersMiller's fields the deeper lineup
Bud Light
Miller's
17
brand power
30
5
products
12
1
categories
3
1
subcategories
5
2
grocers
5
$14.31
avg price
$9.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bud Light▭ Miller's
Distribution · 30% of score8·21
B
M
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34·63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bud Light
no top category Miller's doesn’t also play in.
only Miller's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bud Light · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bud Light · Miller's
