Buddy's vs Celeste · Bay Area shelf head-to-head
Buddy's and Celeste, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Buddy's carries more Brand PowerCeleste is in more Bay Area grocers
Buddy's
Celeste
22
brand power
12
4
products
4
2
categories
1
2
grocers
4
43.6¢
price per oz
69.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Buddy's▭ Celeste
Distribution · 30% of score8·17
B
C
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score28·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Buddy's
only Celeste
no top category Buddy's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Buddy's · 1
only Celeste · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Buddy's · Celeste
