Buldak vs Mrs. T's · Bay Area shelf head-to-head
Buldak and Mrs. T's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mrs. T's is in more Bay Area grocers
Buldak
Mrs. T's
17
brand power
16
3
products
3
2
categories
1
3
grocers
4
$9.39
avg price
$5.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Buldak▭ Mrs. T's
Distribution · 30% of score13·17
B
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Buldak
only Mrs. T's
no top category Buldak doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Buldak · 1
only Mrs. T's · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Buldak · Mrs. T's