Bulletproof vs Vermont Coffee Co · Bay Area shelf head-to-head
Bulletproof and Vermont Coffee Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bulletproof carries more Brand PowerBulletproof is in more Bay Area grocersBulletproof fields the deeper lineupBulletproof sits further up the premium end
Bulletproof
Vermont Coffee Co
33
brand power
20
14
products
7
3
categories
1
4
subcategories
2
7
grocers
3
$1.93
price per oz
$1.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bulletproof▭ Vermont Coffee Co
Distribution · 30% of score29·13
B
V
carried in 7 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score69·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bulletproof
only Vermont Coffee Co
no top category Bulletproof doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bulletproof · 5
only Vermont Coffee Co · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bulletproof · Vermont Coffee Co
