Bundaberg vs Fentimans · Bay Area shelf head-to-head
Bundaberg and Fentimans, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bundaberg carries more Brand PowerBundaberg is in more Bay Area grocersBundaberg fields the deeper lineup
Bundaberg
Fentimans
33
brand power
27
18
products
11
3
categories
2
6
subcategories
4
10
grocers
9
32.1¢
price per fl oz
28.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Bundaberg▭ Fentimans
Distribution · 30% of score42·38
B
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score78
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Bundaberg
only Fentimans
no top category Bundaberg doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Bundaberg · 5
only Fentimans · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Bundaberg · Fentimans