Burton's vs Effie's Homemade · Bay Area shelf head-to-head
Burton's and Effie's Homemade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Effie's Homemade carries more Brand PowerEffie's Homemade is in more Bay Area grocersEffie's Homemade fields the deeper lineupEffie's Homemade sits further up the premium end
Burton's
Effie's Homemade
10
brand power
34
2
products
9
1
categories
2
3
grocers
11
65.3¢
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Burton's▭ Effie's Homemade
Distribution · 30% of score13·46
B
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Burton's
no top category Effie's Homemade doesn’t also play in.
only Effie's Homemade
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Burton's · 2
both sides measured by the same instruments on the same shelves · see each brand’s full page: Burton's · Effie's Homemade