Busha Browne's vs Secret Aardvark · Bay Area shelf head-to-head
Busha Browne's and Secret Aardvark, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Secret Aardvark is in more Bay Area grocersSecret Aardvark sits further up the premium end
Busha Browne's
Secret Aardvark
22
brand power
22
3
products
4
1
categories
2
2
subcategories
3
8
grocers
9
$9.23
avg price
$11.06
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Busha Browne's▭ Secret Aardvark
Distribution · 30% of score33·38
B
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Busha Browne's
no top category Secret Aardvark doesn’t also play in.
only Secret Aardvark
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Busha Browne's · 3
only Secret Aardvark · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Busha Browne's · Secret Aardvark