Busseto Foods vs Salumi Chicago · Bay Area shelf head-to-head
Busseto Foods and Salumi Chicago, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Busseto Foods carries more Brand PowerBusseto Foods is in more Bay Area grocersBusseto Foods fields the deeper lineup
Busseto Foods
Salumi Chicago
47
brand power
13
22
products
4
6
categories
1
10
grocers
1
$9.57
avg price
$14.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Busseto Foods▭ Salumi Chicago
Distribution · 30% of score42·4
S
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Busseto Foods
only Salumi Chicago
no top category Busseto Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Busseto Foods · 9
only Salumi Chicago · 0
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Busseto Foods · Salumi Chicago
