Buzzballz vs Little Sun · Bay Area shelf head-to-head
Buzzballz and Little Sun, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Buzzballz carries more Brand PowerLittle Sun is in more Bay Area grocersBuzzballz fields the deeper lineup
Buzzballz
Little Sun
32
brand power
16
9
products
2
2
categories
1
1
grocers
2
$13.16
avg price
$6.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Buzzballz▭ Little Sun
Distribution · 30% of score4·8
B
L
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Buzzballz
only Little Sun
no top category Buzzballz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Buzzballz · 1
only Little Sun · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Buzzballz · Little Sun