By The Way Bakery vs Nightingale Ice Cream Sandwiches · Bay Area shelf head-to-head
By The Way Bakery and Nightingale Ice Cream Sandwiches, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
By The Way Bakery carries more Brand PowerBy The Way Bakery is in more Bay Area grocersBy The Way Bakery fields the deeper lineup
By The Way Bakery
Nightingale Ice Cream Sandwiches
21
brand power
13
7
products
3
2
categories
2
2
grocers
1
$12.62
avg price
$2.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ By The Way Bakery▭ Nightingale Ice Cream Sandwiches
Distribution · 30% of score8·4
N
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only By The Way Bakery
only Nightingale Ice Cream Sandwiches
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only By The Way Bakery · 1
only Nightingale Ice Cream Sandwiches · 0
no exclusive doors — everywhere Nightingale Ice Cream Sandwiches is, By The Way Bakery is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: By The Way Bakery · Nightingale Ice Cream Sandwiches