C. Howard's vs Altoids · Bay Area shelf head-to-head
C. Howard's and Altoids, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Altoids carries more Brand PowerAltoids is in more Bay Area grocersAltoids fields the deeper lineup
C. Howard's
Altoids
9
brand power
21
2
products
6
1
categories
1
2
grocers
7
$1.54
avg price
$4.71
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ C. Howard's▭ Altoids
Distribution · 30% of score8·29
C
A
carried in 2 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score15·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only C. Howard's
no top category Altoids doesn’t also play in.
only Altoids
no top category C. Howard's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only C. Howard's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: C. Howard's · Altoids