C. Howard's vs Vermints · Bay Area shelf head-to-head
C. Howard's and Vermints, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vermints carries more Brand PowerVermints is in more Bay Area grocersVermints fields the deeper lineup
C. Howard's
Vermints
9
brand power
26
2
products
6
1
categories
1
2
grocers
9
$1.54
avg price
$3.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ C. Howard's▭ Vermints
Distribution · 30% of score8·38
C
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only C. Howard's
no top category Vermints doesn’t also play in.
only Vermints
no top category C. Howard's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: C. Howard's · Vermints